The logo for Lorry's Coffee is based on the often pondered upon coffee stain. We eschewed the standard coffee palette in favor of a striking but conservative red.
Signage was difficult for this location as it was recessed and blocked by larger buildings and larger signs. A total of six signs were used to ensure visibility. The most prominent is the one attached to the pre-existing obelisk out front.
Since the symbol was distinct enough we let it stand by itself on the front. The back was reserved for the essential details and counters.
The website is built upon a custom CMS and incorporates coffee stains in the images and header. Code by Steven Lischer. Photos by Britta Mennecke and Emma Carnine-Irwin. www.lorryscoffee.com